Business signs are the your first impression. Signage in front of your business says a lot about who you are and how you conduct yourself in the business world. Your sign is the first and perhaps most lasting impression that your customers or clients will ever have of your company. An attractive and professional sign will create a positive first impression that lasts for years and bring in a lot of business. A badly designed or serviced sign will do just the opposite. Give a potential customer the option of which door to walk through and he’ll choose the one with the professional sign every time.
Business Signage is often purchased, placed and forgotten. Your business sign advertises your business 24-7 and is unquestionably the last place you want to skimp on quality to save a few dollars. You may be advertising your business any number of ways and committing a lot of money in the effort to form a positive public image. As good as media advertising is and as effective as placing ads in the yellow pages or local newspaper might be you’ll find that your company sign will determine whether that client walks through your door. The condition of your sign speaks loudly to a potential customer. No matter what you say or how much you promise to deliver your customer knows that if you can’t take care of the sign you probably won’t take care of him either.
Think about some of the signs you’ve seen. The most effective signs are sharply colored and lettered to perfection. The message conveyed is that this company is proud of what it does and who it is. The bold statement is that it can perform what it claims. Before you’ve ever been introduced, what else is there to go on? Very often, it’s the sign.
Now remember signs that were in dis-repair. A paint job that needs to be touched up or given a complete facelift speaks volumes about the lack of importance the business puts on its image. A business might be very reputable but it won’t get far with a sign that appears to claim otherwise. I’ll never forget the half-lit sign that hung over the huge General Electric plant in Schenectidy, NY. General Electric! I worked as one of their competitors. A picture of that sign made it into every presentation as an example of a company that had grown lax in its attitude.
Your sign describes who you are as a business. Make sure it says what you want it to say by keeping it clean, maintained and professional. Your customers will take it from there.